Marjan Crnogaj

Marjan Crnogaj

During my marketing studies at the Faculty of Economics and Business in Zagreb, I have heard on several occasions the term “demarketing”- the case where the demand for a product is so high, that the supplier simply has to give up on a portion of the market. This is what Mrs. Sanela Dropulić’s PR and publicity campaign has done for our humanitarian basketball tournament “Snow Hakl” in 2017.